The Hunger Games sells 3.8 million DVD and Blu-ray discs in its first weekend
Lionsgate announced this morning, through a press release, that The Hunger Games sold this past weekend an estimate of 3.8 million DVD and Blu-ray units in North America, breaking a few records on the way. The release generated the biggest first day sales of any title on Zune Video on Xbox, achieving more first day transactions on Comcast than any title in the past four years and generated record Lionsgate revenue on iTunes.
“Our motion picture event of the year is translating into a home entertainment juggernaut that is already setting new digital records and demonstrating sustained playability similar to the film’s remarkable long-term box office performance,” said Lionsgate Executive Vice President and General Manager of Home Entertainment Ron Schwartz. “We are especially pleased to see more than one third of its first weekend units sold in the higher margin Blu-ray format, a remarkably high percentage.”
With this number, The Hunger Games outsold two Twilight movies: Breaking Dawn: Part 1 (3.2 million) and Eclipse (2.7 million). Still, it fell just short from the record-breaking 4 million copies sold by New Moon, the second Twilight movie, in its first weekend.
Other data indicates that about 35% (1.3 million) of the Hunger Games copies sold were in Blu-ray format, which are more profitable for Lionsgate.
So, have you got yours yet?