‘House at the End of the Street’ launches viral campaign, releases Jennifer Lawrence movie clip
Thanks to Shock Till You Drop we’re learning that Relativity Media just launched a viral campaign at Comic-Con for Jennifer Lawrence‘s House at the End of the Street, and along with it, a new clip with Jennifer Lawrence.
One of the film’s promo items for the con is a small flashlight that, when projected against a wall, reveals the phone number (773) 451 9439. If you call the number from a cell phone you’ll hear Lawrence’s voice crying for help and, moments later, you’ll receive a text with a link to the below clip. You can also respond to the message and say that you’d like to receive further updates which then offers a text that reads, “Thanks for your help. I’ll text you again when I’m in trouble.”